Privacy Policy

Accessing & Updating Your Data

You can review and update certain account details in your account settings (if available) or contact info@esmatica.com

Your Preferences

You may opt out of marketing emails at any time by using the unsubscribe link, updating your preferences in your account (if available), or emailing info@esmatica.com. Transactional emails (e.g., receipts, security notices) will still be sent.

1. Data We Collect

2. How We Use Personal Data

We use data to:

• Provide and operate the Services (including AI-powered image editing and generation), personalise features, and troubleshoot issues
• Process transactions and provide support
• Improve safety and security, detect and prevent fraud or abuse
• Conduct analytics to improve our Services and user experience
• Send service notices, updates, and—where permitted—marketing communications

Legal bases include performance of a contract, legitimate interests, compliance with legal obligations, and consent (where required).

3. International Transfers

Your data may be stored and processed in the UK and other countries where our providers operate. Where we transfer data outside the UK/EEA, we rely on appropriate safeguards (e.g., UK International Data Transfer Addendum or EU Standard Contractual Clauses, as applicable).

4. Sharing Your Data

We share data with:

• Service providers (e.g., hosting, analytics, customer support, payments) under contract
• Professional advisers and authorities where required by law
• Third parties in connection with a business transaction (e.g., merger), subject to appropriate safeguards

We do not sell personal data.

5. Retention

We retain personal data only as long as necessary for the purposes described, including legal, accounting, or reporting requirements.

6. Social Media & Third-Party Links

Your interactions with third-party platforms are governed by their privacy policies. We are not responsible for their practices.

7. Cookies & Similar Technologies

We use essential, analytics, preference, and marketing cookies. See our Cookie Policy for details and how to manage choices.

8. Analytics & Advertising

We may use tools such as Google Analytics and advertising technologies (e.g., Google/Meta) to understand usage and deliver relevant ads. You can opt out via browser controls, ad settings, or tools referenced in our Cookie Policy.

9. Your Rights (UK/EU)

Subject to conditions and exceptions in law, you have rights to access, rectify, erase, restrict, object, portability, and to withdraw consent where processing is based on consent. To exercise rights, email info@esmatica.com. You may lodge a complaint with the UK ICO or your local supervisory authority.

10. Security

We implement technical and organisational measures appropriate to the risk (e.g., encryption in transit, access controls). No method of transmission or storage is 100% secure.

11. Interactive Areas

If you post content in public areas, it may be visible to others. To request removal, contact info@esmatica.com (note that residual copies may remain in backups).

12. Do Not Track

We do not respond to DNT signals. Use the controls described in the Cookie Policy to manage tracking technologies.

13. Changes to this Policy

We may update this policy; the “Last updated” date will be revised. Material changes may be notified through the Website or by email.